Congratulation! You have set up a ticket-selling website. Enjoy your selling journey. Probably, this is the message you received when you created your website. It was a joyful moment to join the niche. No doubt, selling tickets online is a profitable niche. Given that business and organizations hold events throughout the year, you can never have a dry season. Your bank account will always put a smile on your face. However, you need to keep an open eye on various aspects of your venture. Otherwise, your fortunes will remain as thoughts while you will be making losses in reality. Here are three critical elements that can kill your online ticket selling investment if ignored:
Customer service and support
As the gospel in other business, customers are the reason you are in business. They determine how long you will sell tickets and the last day online. Poor customer services will lead to disappointment. So, if you have a dream to grow your ticketing business, you have a role of serving your customers with dedication. Every customer visiting your site should leave with a smile. This smile is a silent message saying “I will be back.” Also, the smile is a seed that produces fruits through referrals. Hence, if sustainability is one of your objectives, you should never ignore your customers when they need your support.
It is ridiculous to claim you are selling tickets online without providing payment gateways. How will the customers pay you? Unless you are inviting people for a free event, providing payment gateways is critical. Again, you need to provide adequate payment gateways. You should not assume every customer will pay you through PayPal or credit cards. Ensure your payment gateways earn trust from customers and are secure. Otherwise, if your target customers are suspicious of the payment options provided to them, you will have crises trying to drive sales on your ticket selling site. Hence, consider your checkout options if you want success in this arena.
Unless you are running a virtual event, your ticket customers must attend the event physically. Some people will come to the same event but never bought tickets. Also, scammers will develop fake tickets and sell them to interested persons. With these realities, you must work hard to ensure you have reliable verification systems. All tickets you sell online must be verifiable physically. Otherwise, you will have a crisis on the D-day when you receive a large batch of attendees with fake tickets. Since you cannot verify their authenticity, you will experience the worst headache in your life.
In a word, pay attention to these three aspects when selling tickets online.
The shift toward selling tickets on all fans’ favorite sites is also called event distribution or distributed commerce.
— Eventbrite Australia & New Zealand (@EventbriteANZ) 29 de noviembre de 2018