Is this the reality in your business? Several years ago, you joined the online ticket selling niche. You built an attractive website and acquired some clients. Your selling experience has been a great experience until a few months ago. Things started to go south. Unlike before only a few customers are buying tickets on your website. The number is decreasing per dawn. Even for the event, you expect to have a high-ticket demand. The sales are always low. You are wondering what you might be doing wrong yet you have been investing your dollars on marketing. Your problem might be mobile optimization. Is your website accessible through mobile devices? Can customers buy tickets using their smartphones and tablets? Well, here are three reasons why mobile friendliness matter in your ticketing website:
Online ticketing is going mobile
Technology advancement is modernizing mobile devices to do more than calling and receiving messages. Smartphones and tablets are now small computers. You can do everything you need a computer to accomplish using the normal functions of a mobile device. In this essence, people are using mobile devices to shop online. As a ticket seller, you need to adapt to the new norm to maximize your returns. By this, it means having a mobile-friendly ticketing website. Your audience should have an opportunity of purchasing tickets on your site using their mobile devices. Hence, if you want to boost your ticket sales, you need to check on this aspect.
People are searching for ticket selling sites using mobile devices
Unlike past decades where PC was the sole internet connector, mobile devices are now in this league. People are using their smartphones and other internet-enabled devices to search for products and information online. Hence, your ease of searchability of the online ticketing site through these devices determines your sales level. As per Google report, searches through mobiles are surging per dawn. As such, ignoring the mobile-friendliness aspect is a harm to your ticket selling business.
A criterion for Google ranking
Holding the first position on the google results is a gold medal. You receive high traffic and conversion rates. However, this is not a natural occurrence. You need to have good SEO optimization strategies. One of these strategies is mobile friendliness. Ticketing sites that prioritize this aspect win the heart of Google ranking bots. So, if you are dreaming of driving high sales when selling tickets online, you do not have a choice. Your site must and should be mobile friendly.